To reach potential clients, you need to leverage the powerful influence of the digital world.
It is necessary to acquire some digital skills before kick-starting a career in hospitality. As a career person in hospitality, you need to have the necessary knowledge about the digitalization of the hospitality industry.
The following are five digital skills you need to possess as a hospitality career person:
Making use of the right words to attract your prospects is very important. You should be able to come up with great content for your target audience. Any content you share must be relevant, easy-to-read, straight-to-point, engaging, and directive.
SOCIAL MEDIA MANAGEMENT
You should have a pretty good knowledge of how social media runs. Millions of your prospects are chilling on these platforms, you need to find the right way to get to them. Know how Instagram works, as well as Facebook, Twitter, and LinkedIn.
Also Read: HOW TO BE KNOWN FOR HOSPITALITY
There is a need for your business page to look appealing at a glance. This is possible if your visual contents are eye-friendly. You can outsource this to a graphics design agency if you find it stressful or difficult.
Being able to contact your existing customers and prospects via email is a needed skill. Email marketing also enables you to introduce your offers and new services to your customers. And the conversion rate via email marketing has been recorded to be high.
FACEBOOK & INSTAGRAM ADS
Presently, businesses are taking their services to Facebook and Instagram. They even pay for the paid sponsored adverts to reach a larger audience base. Knowing how to set up ads on these platforms is a valuable skill.
Which of these skills are you yet to possess?